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Diamonds… Beautiful, Sparkling, Complicated.

We Are Your Experts and Your Resource

– Visit our blog for a deep dive into Diamonds.

Buying a diamond can be intimidating, let’s just say it. Shopping for diamonds online simply by the letters and numbers doesn’t tell you if it sparkles.

Said another way, it would be like saying, “I found the perfect person for you, they’re 5’6″ and 26 years old.” That doesn’t tell you if their smile lights up a room!

We’re here to make diamond buying comfortable, and to give you access to ALL the diamonds available through our supplier, in a full range of diamond grades and prices!

We would never ask you to buy a diamond you haven’t seen in person first.

Meet Your Diamond Concierge – Owner/Designer Susan DeVore

Susan Devore Owner/Designer

Finding the perfect diamond can be a challenge unless you have someone knowledgeable to help you navigate the option. Susan wants to be your Family Jeweler and Diamond Concierge!

When you go to a nice hotel, there is often a Concierge there–someone whose job is to help make your experience the best ever. They answer your questions, help find what you need, and take care of the arrangements for you, so all you have to do is make memories. That’s exactly what shopping for an engagement ring, or any expression of love, should be!

If you think you’re getting serious, don’t make a serious mistake! Susan is a GIA AJP (Applied Jewelry Professional) and is a GIA Diamonds Graduate. What does that mean? It means she has the expertise, education and training to help you decide what criteria are important to you. It means showing you how to make the most of your budget, and helping you find a well-proportioned, brilliant diamond. It’s about presenting diamonds for you to see in person, carefully selected with your criteria and budget in mind with grading reports to back it up.What is the perfect diamond? It’s more than just the 4 C’s. It’s one that makes your heart skip a beat. 

What Makes Us Different?

We put the tools in your hands and make it easier for you to find the diamond of your dreams. Every ring design starts with the center stone. We don’t buy diamonds to stock in our store. Why? Because then you would be limited to what we chose, and we think you should have more choices than that. Besides, why stock it here when we can have diamonds sent overnight at our request? It just makes more sense to us…

Instead, we have an online showcase that enables you to see actual photos and videos of all the diamonds available that meet your criteria. You even have access to the grading reports! We’re happy to help you select the criteria (ie. cut, price, grade, color, etc.) that will likely be the best fit for your budget. If you’ve had enough of researching online, we’ll save you the research time and pre-select stones that meet your criteria!

We’ll look at each stone – zoom in on them, look at them in a 360 degree view and see live pricing. Once you find the one (or two or three) you’d like to see, our supplier will overnight it to us for you to see in person. If it’s not the perfect diamond for you, we return it. Simple as that…and you haven’t spent any money or time sending diamonds back and forth.

Better And Less Hassle Than Shopping Online.

Sure all online suppliers have return policies, but we believe a purchase as important as this should be a personal experience. We even have in-store financing with special promotional interest rates you can take advantage of.

Apply in store and get an immediate answer. See store for details.

Colored and Clear Lab Grown Diamonds

What is the Difference Between Lab Grown Diamonds and Mined Diamonds?

Lab-Grown Diamonds are not simulants. Scientists create them in a lab. They start with rough crystals and are grown using either HPHT (High Pressure High Temperature) or CVD (Chemical Vapor Deposition) — sometimes both methods. Lab-Grown Diamonds can cost 30-50% less than Natural Diamonds.