
Who We Are
“Legends say that hummingbirds float free of time, carrying our hopes for love, joy, and celebration. The hummingbird’s delicate grace reminds us that life is rich, beauty is everywhere, every personal connection has meaning and that laughter is life’s sweetest creation.”
– Papyrus
We could do an “About Us” page full of facts about how long we’ve been in Lubbock and where we’re located, but we think you should know more than that.
We are a local, woman-owned Fine Jewelry Store Officially licensed by Texas Tech, TTUHSC, LCU, and West Texas A&M for custom college ring designs for men and women. We are bridal jewelry experts and your source for jewelry brands you won’t find anywhere else.
We’re a part of your community – people you’ll see at the grocery store, church, or out enjoying our great Lubbock restaurants. We know that our West Texas community deserves the hospitality our Hub City is known for, but with big city selection, quality, and service.
We want to be your personal jeweler for life, and while you can’t pick your family, you can choose your jeweler!
Meet your Personal Jeweler
Susan is the Owner and Designer, and has been a member of the Lubbock business community since she moved here in 1994. She is a GIA Graduate Gemologist, Certified Member of the National Association of Jewelry Appraisers, and is a Titleholder with the American Gem Society as a Registered Jeweler, as well as a Registered Firm. You can read more about the American Gem Society and why she’s so proud to be a Titleholder here (insert AGS link here). She will also complete her GIA Graduate Pearls Coursework and Pearl Grading Lab in the Spring of 2025.
Susan is a mentor and has been a project business with the SBDC in partnership with Texas Tech to offer students a chance to work with a local small business to solve business challenges. She is a recipient of the SBDC Small Business Person of the Year Award, the State of Texas Governor’s Small Business Award, a Leadership Lubbock Graduate and has served as a Loaned Executive for the United Way in years past.
Susan enjoys golf, martial arts (where she met her husband), fishing, most 4-legged creatures, music, and mentoring young entrepreneurs. She started custom designing jewelry in 2015 after learning about of CAD (computer-aided design) software during her time as a sponsor of the Llano Estacado RoboRaiders Robotics team. After learning that CAD technology was used in Jewelry design, she established Lubbock’s first fully interactive custom jewelry design studio and named it Royal Hummingbird.
Why did she decide to name it Royal Hummingbird? Well, you’ll just have to drop by and she’ll tell you the story!