Who We Are

“Legends say that hummingbirds float free of time, carrying our hopes for love, joy, and celebration. The hummingbird’s delicate grace reminds us that life is rich, beauty is everywhere, every personal connection has meaning and that laughter is life’s sweetest creation.”

– Papyrus

We could do an “About Us” page full of facts about how long we’ve been in Lubbock and where we’re located, but we think you should know more than that.

We are a local, woman-owned Fine Jewelry Store Officially licensed by Texas Tech, TTUHSC, LCU, West Texas A&M, and most recently, UT Permian Basin for custom college ring designs for men and women. We are bridal jewelry experts and your source for jewelry brands you won’t find anywhere else.

We’re a part of your community – people you’ll see at the grocery store, church, or out enjoying our great Lubbock restaurants. We know that our West Texas community deserves the hospitality our Hub City is known for, but with big city selection, quality, and service.

We want to be your personal jeweler for life, and while you can’t pick your family, you can choose your jeweler!

Meet Your Hummingbirds

Our Owner/Designer Susan has been a member of the Lubbock business community since she moved here in 1994. She is GIA educated and a GIA Diamonds Graduate and will complete her Graduate Gemologist credentials through GIA by the end of 2023.

Susan is a mentor and has been a project business with the SBDC in partnership with Texas Tech to offer students a chance to work with a local small business to solve problems. She is a recipient of the SBDC Small Business Person of the Year Award, the State of Texas Governor’s Small Business Award, and a Leadership Lubbock Graduate.

Susan enjoys golf, martial arts (where she met her husband), fishing, most 4-legged creatures, music, and mentoring young entrepreneurs. She started custom designing jewelry in 2015 after becoming aware of CAD (computer-aided design) software during her time as a sponsor of the Llano Estacado RoboRaiders Robotics team.